The challenge of the Cinema Hub, which Kinoatelje is creating along with a number of partners, is to promote and develop an open, stimulating, and innovative cross-border audiovisual sector. It is based on a networking approach, bringing together different film and cultural institutions, productions, and festivals and supporting the values of intercultural dialogue.
It focuses on developing film culture in its broadest sense, doing everything from encouraging media and film literacy among young people to creating strategies and research projects to better understand and actively engage local and wider regional audiences. It also includes projects for the evaluation and preservation of local audiovisual heritage during the promotion of the cross-border area. The Kinoatelje team aims to bring auteur cinema to the widest possible audience, so that a quality film experience is accessible to all.
They are organising various film evenings, talks, and workshops, promoting outdoor screenings and the development of special film experiences, strengthening local festivals, increasing media and film literacy among young people, and coming up with new approaches to audiovisual communication.